Check your brief
Your campaign brief confirms your products or treatment, Instagram and Facebook formats, and timings. Start there, then use this hub for inspiration.
THE HEMPWELL CREATOR COLLECTIVE
Good stories.
Naturally you.
Real people. Everyday moments. A little HempWell.
Your home for Instagram and Facebook inspiration, store visits and your next great piece of content.
UK CREATORS · 18+INSTAGRAM & FACEBOOK
A LITTLE INSPIRATIONYour life.
Your perspective.
Your perspective.
Made for your story.
YOUR VOICE FIRSTTHOUGHTFUL CONTENTPRODUCTS TO DISCOVERSUPPORT FROM BRANDFLUENCE
01 / A WARM WELCOME
A creator programme with a personal touch.
More than an unboxing.
A story worth sharing.
You know what your audience loves. We’re here to help you bring HempWell into that world, in your own way.
HempWell is a UK CBD brand founded in 2017, with products made in its own York laboratories. From oils to creams and balms, there’s a range to explore and plenty of detail to get curious about.
Whether you share beauty, everyday lifestyle, the great outdoors or a creative eye for product photography, your perspective matters. This is your space to find inspiration and bring your HempWell content to life.
Meet HempWell ↗Find your fit
We agree your product gift or Harrogate treatment, content brief and timings before dispatch or booking. This programme is gifted, with no cash posting fee.
Make it yours
Choose an idea, create in your own style and send your draft to the team before posting. We’re here if you need a hand.
02 / MEET YOUR POSSIBILITIES
Your gift is agreed individually. Range shown for inspiration.Find your HempWell.
Start with the details that interest you.
We’ll help you find a suitable product.
Always follow your product label. Speak to the HempWell team about suitability before choosing your gift.
IN STORE / A DIFFERENT KIND OF STORY
Real spaces. Local stories. Instagram & Facebook.Come in.
Bring your perspective.
Meet the people, explore the details and let the store become part of your story.
Live nearby or planning a visit? Speak to the Brandfluence team about creating in one of HempWell’s stores. Every visit is arranged in advance so the team can make time for you.
A little city discovery
1B High PetergateYork, YO1 7EN
Make the store part of a day in York. Capture the setting, a welcome from the team and the product details that catch your eye.
Find the York store ↗Your local find
3B Kensington GardensBrighton, BN1 4AL
Explore the store in Brighton’s North Laine. Share the space and the people behind the counter through your own creative lens.
Find the Brighton store ↗A store. An experience.
2 Garrick Buildings, Oxford StreetHarrogate, HG1 1QE
Discover the store and, where agreed in your brief, experience a gifted CBD massage treatment with the HempWell team.
Find the Harrogate store ↗HARROGATE / TREATMENT GIFTING
A fresh angle
on the experience.
Selected creators may receive a Swedish, deep tissue or sports massage as their agreed gifting option. Tell the story of the visit: the welcome, the space, the thoughtful details and your honest experience.
Contact us before booking. We’ll confirm the treatment, availability, suitability and content arrangements with HempWell. Don’t make a paid booking expecting reimbursement.
Agree filming with the therapist first. Keep other customers out of shot and respect privacy throughout. Focus on the experience, without promising health or treatment outcomes.
Discuss a store visit or treatment ↗03 / YOUR NEXT GREAT IDEA
A starting point. Never a script.Lead with life.
Let the product fit in.
You don’t need to make every second about the product. Start with a moment your audience recognises, then bring HempWell into the story naturally.
04 / SMALL DETAILS, BETTER CONTENT
The essentials, all in one place.Your voice.
A few good pointers.
Keep it natural, make it clear and give yourself room to create.
Great light. A clear story.
A little breathing room.
- Go vertical. Film 9:16 for short-form content, in 1080p or higher.
- Keep the first moment interesting. Start with a relatable thought or a visual detail, rather than a long introduction.
- Use natural light and clear audio. A window and a quiet corner can be all you need.
- Show the product clearly. Let the label face the camera and avoid mirrored footage.
- Keep a clean original. Save a version without music, filters, watermarks or text overlays.
Your brief confirms formats, length and delivery dates.
Talk about what you can
actually show.
- Focus on the experience. Packaging, texture, product format and your creative process make useful starting points.
- Use only the product wording we’ve agreed. A personal testimonial can still make a health claim.
- Avoid health or treatment promises. Don’t say CBD improves sleep, reduces anxiety, relieves pain or treats a condition.
- Keep content for adults. Don’t feature children using or endorsing products, and don’t present CBD as suitable for everyone.
- Check before you film. Send us your idea if you’re unsure about a phrase or a platform’s rules.
Helpful reference: ASA guidance on CBD ↗
Ready to share?
Let’s get the details right.
- Send your draft first. Share your video and caption through your agreed campaign contact for review.
- Label advertising clearly. Put “Ad” upfront, where viewers see it immediately. “Gifted” alone is not enough.
- Instagram and Facebook only. Use the Meta channels and formats agreed in your brief, subject to their content rules. TikTok is outside this programme.
- Use the tags and links in your brief. We’ll confirm the exact handles, hashtags and any tracking link.
- Share your live link. Let the team know when it’s posted and send agreed insights when available.
YOUR POCKET CHECKLIST
A little check.
Then you’re ready.
Tick these off before sending your draft.
Your progress stays in this browser.
0 of 6 readyLET’S MAKE IT A GOOD ONE
A FEW THINGS YOU MIGHT BE WONDERING
Good questions.
Straight answers.
What’s included in the collaboration?
A selection of HempWell products or an agreed CBD treatment at our Harrogate store, in exchange for agreed content. This is a gifted programme, so it doesn’t include a cash posting fee. Your campaign brief confirms your gift, booking or dispatch arrangements, and any specific terms.
How much content will I need to create?
We typically discuss two original pieces of content, but your individual brief confirms the exact number, format, channels and deadlines before you accept. This programme focuses on Instagram and Facebook. Don’t assume Stories or reposts count unless they’re included in your brief.
Do I need to use a script?
No. We want your voice and ideas. We’ll give you creative direction and product wording to work with, then review your draft before it goes live.
Can the brand use my content in adverts?
Paid advertising, additional usage rights and exclusivity are separate points to agree. Your individual agreement sets out how the content can be used. A product gift doesn’t automatically grant unlimited usage.
What if a product isn’t right for me?
Tell the team before accepting or using it. Follow the product label and ask HempWell about suitability. There’s no requirement to make a positive claim or share an experience you haven’t had. For treatments, confirm suitability with the HempWell team before booking.
How do I arrange a store visit or gifted treatment?
Contact the Brandfluence team first. We’ll agree a store and time with HempWell, and confirm any Harrogate treatment gift in your brief. Treatments are subject to suitability and availability. Travel expenses aren’t automatically included, so agree any arrangements before booking or travelling.
Who do I contact for help?
Email david@brandfluence.co.uk for campaign help. For product questions, contact care@hempwell.co.uk.
WE’RE HERE TO HELP
Your ideas.
A little support from us.
Have a question about your brief, a content idea or your next steps?
Get in touch with the Brandfluence team.
Opens your email app. Include your name and social handle so we can help.